360° LAUNCH
DR. DENNIS GROSS SKINCARE:
Alpha Beta® Exfoliating Body Treatment

Strategic brand and web design for the launch of the Alpha Beta® Exfoliating Body Treatment. Activation assets included – responsive website landing page, email series, educational beauty advisor white paper, social media content and Sephora in-store eventing materials.

Beautifully transform your skin.

  • LANDING PAGE

    Responsive desktop and mobile versions generated. Including an interactive “Key Body Zone Concern” identifier tool, sliding before and after results and testimonial video from influencers.

  • EMAIL SERIES

    From a “Coming Soon” sample teaser to launch emails featuring compelling before and after application content. The series also included an embedded UCG motion testimonials, that generated a high click through to conversion.

Beauty Advisor White Paper

Your full body facial.

  • SOCIAL CONTENT

    Off-figure and on-figure styled content shoots – featuring real body types in an array of skin types and tones. Self care for every body.

  • SEPHORA EVENT TOOLKIT

    Consistent, branded in-store Sephora event animation – tool kit included banners, tabletops, mirror clings, backstage poster, 9:16 event evite templates, beauty advisor event email templates, and raffle/giveaway collateral.